097| POWERING THE ESG IMPERATIVE WITH SUSAN HUNT STEVENS
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IH097 - powering the esg imperative with susan hunt stevens
Susan Hunt Stevens is the Founder and CEO of WeSpire, an employee engagement platform that designs positive impact programs like sustainability and CSR for forward-thinking global companies. Their programs are meticulously backed by applied behavioral science. She also helped write the first white paper on the internet about behavioral advertising and marketing.
Susan joins me today to discuss what WeSpire is about and detail its programs. She describes her passion for sustainability and where the industry is headed concerning ESG and employee activism. She illustrates how their platform uses triggers to develop a company’s ESG culture. She reveals how current events have forced economies worldwide to shift where they source energy. Susan also explains the one thing we should all get behind for climate change.
"The most powerful information trigger is social."- Susan Hunt Stevens
This week on Insert:Human
How Susan created WeSpire
Susan's passion for sustainability
Getting behind ESG and employee activism over the last two years
Why Susan is a bit cynical about corporations regarding their sincerity towards ESG
Building a culture that encourages ESG practices
The triggers the platform uses for clients to learn
How the people around you can motivate you to do things
Susan’s advice for organizations to find purpose
What prevents humanity from recognizing global threats as a collective
Behavioral change and what our fight or flight response has to do with it
The one thing Susan says the world needs to rally behind
How the war in Ukraine is forcing Europe to use renewable energy sources
Connect with Susan Hunt Stevens:
Email: susan@wespire.com
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